NaylorNet’s Online Buyers’ Guide makes it easier than ever to grant your members access to an up-to-date, categorical cross-reference of the products and services they use every day.
With multiple search capabilities, richer search results and the ability to post links to other portions of your website, anyone seeking information about products and services related to your industry will find exactly what they need in this user-friendly format.
For even greater impact, pair the Online Buyers’ Guide with a NaylorNet eNewsletter. Offering these complementary services together drives additional traffic to your website, increases vendor satisfaction and builds greater non-dues revenue for your association.
We employ pay-per-click (PPC) and Search Engine Optimization (SEO) strategies to drive traffic to your Online Buyers’ Guide and, as a result of this technology, our clients have seen as much as a 50% traffic increase.
In addition to utilizing the latest online innovations to support the success of our online offerings, we also provide online media experts who manage the details of your Online Buyers’ Guide – all at no cost to you. Our media specialists can assist you with everything from content development and site design to advertising sales and traffic reporting – freeing up your valuable internal resources from having to manage this year-round marketing tool.
Categories
Super-categories and sub-categories make for fewer clicks and easy browsing.
Enhanced Listings
Premier listings enhance content and give easy access to members.
Vertical Search
Enhanced vertical search capability with Google integration returns rich search results.
Drive Traffic
Linking between your eNewsletter, Online Buyers’ Guide and Website helps drive traffic, increase frequency and build loyalty among users.
Dedicated Specialists
Our dedicated staff of online specialists are at your service, from content development and site design to advertising sales and traffic measurement.
Associations of all sizes from more than 85 industry sectors look to NaylorNet for highly specialized media solutions. They know that working with a team who understands the unique needs of their association is just as important as understanding the technology itself.
